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Comcast & Netflix Expand Partnership


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Comcast has expanded its partnership with Netflix and can now include a subscription to the streaming service in new and existing Xfinity packages.

In 2016, Comcast launched Netflix on the X1 platform, offering customers a fully integrated entertainment experience featuring voice control and seamless access to the service. Comcast has integrated the Netflix service with the X1 user experience, enabling customers to browse and access the entire Netflix service, including TV shows, films, documentaries, stand-up comedy, kids’ titles and a catalog of UHD 4K and HDR programming alongside the live, on-demand, DVR and web video from hundreds of networks, studios and digital brands available with an Xfinity TV subscription.

Customers can also search with the X1 voice remote, browse by TV series, movie, network, or actor on Xfinity On Demand, or explore recommendations across broadcast, cable, premium and Netflix content. Nearly half of X1 customers are actively using Netflix on the platform.

“Netflix offers one of the most popular on-demand services and is an important supplement to the content offering and value proposition of the X1 platform,” said Sam Schwartz, the chief business development officer at Comcast Cable. “Netflix is a great partner, and we are excited to offer its services to our customers in new ways that provide them with more choice, value and flexibility. The seamless integration of Netflix with the vast Xfinity entertainment library on X1 present a unique and comprehensive experience for customers.”

“Our partnership with Comcast on Xfinity X1 has brought easy access to Netflix for our mutual customers,” said Bill Holmes, the global head of business development for Netflix. “By speaking into or browsing with the X1 remote, millions of customers have found the perfect thing to watch on Netflix. We can’t wait to introduce more X1 customers to Netflix with Xfinity’s new packaged offers.”



About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.

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