Analysis

According to Ampere Analysis, there are more OTT subscriptions in the U.S. than there are people, with almost 340 million streaming contracts as of the first quarter of this year.

A new Parks Associates study shows that average consumer spending on OTT services doubled from $8 per month in 2018 to $16 in early 2020.

The latest informitv Multiscreen Index indicates that the top ten television service providers in the U.S. shed almost 6 million customers in 2020, more than 1.25 million in the fourth quarter alone.

Transactional movie revenues across pay TV and online, including PVOD, in the U.S. were up 14 percent last year to more than $6 billion, Omdia says in a new report.

New data from Parks Associates indicates that 55 percent of pay-TV homes in the U.S. rank live sports as a key reason for retaining their pay-TV services.

Some 40 percent of U.S. broadband homes used a free trial of at least one OTT service amid the pandemic, per Parks Associates, with almost 70 percent of those signing up for a subscription.

The NPD Group’s new TV Switching Study reports that the average U.S. streaming consumer is now using seven services to access content, up from five in April 2020.

New data from Parks Associates indicates that 25 percent of U.S. broadband homes prefer using an OTT service to watch new films, while 24 percent would rather see them in movie theaters first.

New research from Parks Associates has found that in the third quarter, 61 percent of U.S. broadband homes used two or more OTT services, up from 48 percent in the previous year, while 45 percent had three or more, up from 27 percent.

Parks Associates' latest ranking of the top ten SVOD services in the U.S. has been released, with new entrants HBO Max and Apple TV+ making the cut—while the "big three" of Netflix, Amazon Prime and Hulu remain at the top of the list.