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Volkswagen Ameo Cup Series to Go Inside India’s Motorsports Race


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GoQuest Digital Studios is aligning with Discovery’s DSport, ShareChat and other partners for an inside look at India’s Volkswagen Ameo Cup championship motorsports race.

GoQuest Digital Studios will showcase the event in a series that brings viewers up close with the racing action. The show will be hosted by Sukhmani Sadana.

DSport, the all-new sports channel launched by Discovery, is the official broadcast partner, while ShareChat is the official social media partner. JioCinema is on board as the show’s telecom partner, YuppTV as OTT partner, and GirlsXP as lifestyle partner together with YouTube, Facebook and Instagram. Subscription VOD service iflix has licensed the series for the Asia Pacific.

Darshan Bhatt, director of GoQuest Digital Studios, said, “We at GoQuest Digital Studios aim to showcase the iconic Volkswagen Ameo Cup in all its glory, focusing on the technology, team and the rigorous training sessions, fitness, and the other competitive challenges the racers have to endure to succeed at this championship. The show promises to satiate the racer in you and encourage motorsport among the young aspiring Indian.”

Steffen Knapp, brand director for Volkswagen Passenger Cars, added, “Volkswagen Motorsports has a rich history and legacy of nearly 50 years. In its 10th year in India, Volkswagen has worked relentlessly towards developing motorsport talent in this country. It is our endeavour to inform and train the country’s young talent by providing them an unparalleled experience of true Volkswagen standards with the support of experienced Motorsport drivers invested in promoting and training the new generation With the integration of Volkswagen Brand and Motorsports we take this sport to the next level by showcasing the capabilities of a German build carline Ameo specifically ‘Made for India and Made in India’. The Ameo showcases its true competencies on the track and exuberates its performance, build quality and safety. Over the years, Volkswagen has received a tremendous response towards this sport and we’re confident of taking it a notch higher each year.”

Sunil Kamath, chief business officer at ShareChat, said, “We are extremely excited to be associated with GoQuest Digital Studios for the Volkswagen Ameo Cup 2018 as its regional social media partner. We believe that this partnership is aligned with our company’s mission. With this association, ShareChat aims to fill a yawning gap by bringing motorsport content to our users and encourage motor racing followers on our platform. Our aim is to constantly add new content genres and we believe that this championship will provide ShareChat users with a diverse and incomparable experience.”

Jyoti Kumar Bansal, CEO of PHD Media India (Volkswagen Group India’s media and communications agency), added, “The Volkswagen Ameo Cup is one of India’s well-known races and its uniqueness lies in the fact that it is India’s only One-make championship. The amount of excitement, suspense and exhilaration that this race generates is unparalleled. This year GoQuest Digital Studios’ complete vision and style of presentation of the race will surely have audiences enthralled and we feel great to be a part of the spectacle.”








About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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