Scripps Lifestyle Studios is extending its efforts internationally, with a focus on digital marketing, global content production and talent development.
The initial expansion of Scripps Networks’ digital production capabilities for U.S. brands Food Network, HGTV and Travel Channel extends to the company’s operations in London, Warsaw, Singapore, São Paulo and Miami. The new global digital series in production are designed to boost reach and accelerate global audience. For example, Food Network will expand its popular social series #FoodNetworkFinds to the U.K., where a new digital franchise, Enchanted Eats, will be produced and distributed worldwide.
The digital division of Scripps Networks Interactive exceeded 5.6 billion video views in the second quarter of 2017, an increase of 435 percent over the same period last year.
“At Scripps Lifestyle Studios, we create digital content with the goal of appealing to all regions and including unique perspectives on food, home and travel,” said Vikki Neil, the general manager of Scripps Lifestyle Studios. “This global expansion will allow us to diversify our lifestyle content with fresh influences from international staff and talent, and to create new opportunities for international business partners.”
Derek Chang, the head of international lifestyle channels for Scripps Networks Interactive, added: “The global expansion of Scripps Lifestyle Studios will allow Scripps Networks to quickly scale a greater global presence for our premier brands, using local expertise to accelerate the creation, distribution and monetization of the content while helping source additional content and to identify fresh new talent.”