Red Arrow Unveils New Production Outfit

MUNICH: A new production company, 7Stories, has launched as part of the Red Arrow Entertainment Group to create factual series and branded-entertainment programs for ProSiebenSat.1 Group as well as for broadcasters and platforms around the world.

Red Arrow International will distribute the content created by 7Stories, which is making Galileo 360° for ProSieben MAXX, Lenßen klärt auf for SAT.1 Gold and Da Vinci–Die Welt des Wissens for TV24, among others. Red Arrow International will bring a number of 7Stories shows to MIPCOM, including the travel and adventure series Mavericks Unlimited.

The venture is being led by two ProSiebenSat.1 content veterans, Karl König and Christian Böhler, as managing directors.

König noted, “The demand for high-quality yet affordable video content is increasing rapidly amongst all platforms, especially in the digital market. 7Stories benefits from first-class content from the ProSiebenSat.1 family as well as the editorial know-how of our team, and can thus offer customers a range of programs tailored to their target group and budget.”

Böhler added, “Whether it’s a factual show for a TV station, an advertisement for a business or a short clip for a digital platform—a well-told story is always the focus for us. Our major advantage is that we can tap into our group’s network and gain access to an exciting mix of customers via SevenOne AdFactory and Red Arrow International.”