The production arm of Omnia Media has been rebranded as Blue Ant Digital Studios, which has three new short-form series coming to the Facebook Watch platform.
Dan Lubetkin will continue to oversee production and development as the chief content officer at Blue Ant Digital Studios. He reports to Sam Sniderman, the executive VP of production at Blue Ant Media.
Facebook Watch has launched three of Blue Ant Digital Studios’ short-form series: Grade A Kitchen, Family of Champions and Pixville Nightly. Grade A Kitchen follows executive chefs as they leave their restaurant and take viewers into their own homes to prepare a meal with them. Family of Champions, a co-production between Blue Ant Digital Studios and Omnia Media’s digital channel for gamers Arcade Cloud, asks parents to answer the question “Do you understand your kid’s favorite video game?” Pixville Nightly, created by Kip Madsen and Geoff Bunch, is a parody satire series in which video game content is presented as live news footage from the fictional town of Pixville.
Blue Ant International handles the licensing and sales for Blue Ant Digital Studios.
Lubetkin said: “Blue Ant Digital Studios combines the originality and innovation of Omnia Media’s digital roots with the proven production, distribution and broadcasting expertise of Blue Ant Media. With this rebrand, we are expanding our genres and interests beyond our original hyperfocus on gaming to millennial-driven, compelling content that spans unscripted to scripted, live action to animation, comedy to drama.”