Wednesday, November 21, 2018
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Nat Geo Kicks Off Multiplatform Space Campaign


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Nat Geo is launching Starstruck: National Geographic’s Yearlong Celebration of Space, a new initiative spanning global networks, magazines, books and more that explores the past, present and future of space.

Starstruck begins with new seasons of MARS at 9:30 p.m. on November 14 and StarTalk with Neil deGrasse Tyson at the same time on January 3. The event also includes the two new specials MARS: Inside SpaceX on December 5 at 8:30 p.m. and Mission to the Sun on November 14 at the same time.

The campaign continues next year with a new installment of Cosmos and a weeklong celebration of the 50th anniversary of Apollo 11’s moon landing in July. Among many other highlights, there will also be fall book releases for Space Atlas and Apollo to the Moon. Nat Geo has launched a one-stop digital hub that provides details for Starstruck’s upcoming multiplatform content.

“National Geographic has always sought to tell stories that matter, to create content that inspires others to explore the greatest depths of Earth and our universe,” said Gary Knell, chairman of National Geographic Partners. “This year, we’re excited to set our sights on space. As we prepare to celebrate the 50-year anniversary of the historic lunar landing, we’re leveraging the power and reach of National Geographic’s global media platforms and the expertise of National Geographic explorers and scientists, who are actively exploring the cosmos to extend our love of space to millions around the world.”

“We’re thrilled to share this slate of entertaining, mind- and genre-bending space content that begs audiences to consider the worlds beyond,” noted Courteney Monroe, the CEO of National Geographic Global Networks. “We can’t wait for viewers to experience the power of space exploration that’s at the heart of this year’s Starstruck storytelling across platforms, and to become as curious and inspired by the cosmos as we are here at Nat Geo.”

“From the dawn of the space age to our quest to explore Mars and beyond, National Geographic has chronicled all the wonder and promise of the cosmos,” added Susan Goldberg, editorial director at National Geographic Partners and editor in chief of National Geographic magazine. “We covered the first orbital flight in June 1962, mapped the moon in February 1969 and shared all the details of the Apollo 11 lunar landing with a special cover issue in 1969. We’re excited to continue this tradition of in-depth, high-quality space journalism over the course of the next year with Starstruck.”








About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at jpadovano@worldscreen.com.

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