ITV America has tied up an exclusive overall production partnership with NFL Hall of Famer, TV and media personality, and producer Michael Strahan and his producing and business partner Constance Schwartz-Morini with their company SMAC Entertainment.
Strahan and Schwartz-Morini will develop unscripted programming for TV and digital platforms, working across ITV America’s robust roster of production labels that includes ITV Entertainment, Leftfield Pictures, Loud TV, Outpost Entertainment, Sirens Media, DiGa, Gurney Productions, High Noon Entertainment and Thinkfactory Media. ITV America and SMAC Entertainment already are in business together on the series Tackle My Ride for the NFL Network (with Leftfield Pictures) as well as projects in development, including Spark the Future with Wiz Khalifa (with ITV Entertainment), Pros vs. Kids and Not for Primetime (with Leftfield Pictures), and Guinness World Records (with High Noon and ITV Entertainment).
Strahan said, “Constance and I have an enormous amount of respect for the team at ITV America and the group’s spirit of creative risk, support and collaboration, which is key for us as producers and entrepreneurs. We are eager to develop projects across reality, competition, documentary and more and are truly excited to call ITV America home for SMAC Entertainment.”
ITV America CEO Brent Montgomery added, “In addition to his incredible talent, Michael is a total class act: kind, engaged and authentic, whether he’s speaking to an assistant or to a network president. His expertise and ability to navigate everything from sports and game shows to docs and competition, along with his and Constance’s keen instincts for what resonates with audiences, make SMAC an amazing partner for ITV America. SMAC joins ITV America with an incredible talent roster and we are all truly excited to roll up our sleeves and push our mutual creative boundaries in this partnership.”