GRB Entertainment has named former Mark Burnett Productions executive C. Scot Cru as its new president of international.
In his new role, Cru will be charged with managing the profitability and growth of GRB’s international distribution division, including sales, acquisitions and production. Cru’s hire is a part of GRB’s initiative to expand its international footprint. Cru previously led Mark Burnett Productions’ international arm for 14 years.
“I am very excited to have Scot join GRB to helm our talented sales team,” said GRB’s COO, Marielle Zuccarelli, to whom Cru will report. “Scot’s entrepreneurial mindset and incredible sales and production expertise will greatly amplify GRB’s international expansion.”
“I am thrilled to be joining such a forward-thinking company with an outstanding track record of delivering premium content around the globe,” said Cru. “Working alongside a great team, I look forward to strengthening our international reach and advancing relationships with our international partners.”