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GRB Entertainment Lands Factual Sales in Africa


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GRB Entertainment has finalized sales in Africa for a number of crime shows, documentaries and docuseries, including LeBron James’ Cleveland Hustles.

Among the docuseries that MNET scooped up is Cleveland Hustles, which follows basketball star James and his friend Maverick Carter as they give four aspiring local entrepreneurs the chance to realize their dreams while also revitalizing neighborhoods in their hometown of Cleveland. MNET also picked up two seasons of Braxton Family Values, offering a look at the lives of the Braxtons, including Grammy winner Toni Braxton, her four sisters and their mother.

Other MNET acquisitions are Flex and Shanice, about ’90s pop singer Shanice, her husband, actor Flex Alexander, and their extended family as they all live together under one roof; Raising Whitley, which looks on as comedian Kym Whitley and her friends attempt to raise a baby together; and Black In America. The latter is a collection of eight documentaries exploring race and identity for African Americans as it pertains to education, business, community life and families.

Meanwhile, e.tv acquired two seasons of Braxton Family Values, along with the spin-off series Tamar & Vince, following rising music superstar Tamar Braxton and her music mogul husband, Vince Herbert. e.tv also took all seven seasons of the long-running investigative crime series On the Case, exploring murder mysteries through in-depth interviews with witnesses and suspects, and examining the forensic evidence that helped to unravel the mystery.

“As the television market in Africa continues to grow, GRB is thrilled to be working with MNET and e.tv,” said Michael Lolato, the senior VP of international distribution at GRB Entertainment. “Our documentaries, entertaining reality series and real-life investigative crime series have captured audiences around the world, and we are very excited to bring these titles to Africa.”



About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.

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