GoQuest Media Ventures has launched a new division dedicated to developing, producing and distributing unscripted programming based on original IP for formats for the digital-first, new-age consumer.
GoQuest Digital Studios’ objective is to transform conventional brand engagement by making quality content that appeals to new-age sensibilities and inviting brands to subtly integrate their offerings in these stories. By ensuring that the end goal of branded content becomes storytelling rather than just being a manifesto of the product features, GoQuest Digital Studios aims to make brand awareness more engaging for end users while generating high value for businesses. With operations in India, Southeast Asia, the Middle East and Africa, the unit will be led by Darshan Bhatt, the newly appointed director of GoQuest Digital Studios.
Bhatt commented, “The branded-content advertising market in India is growing at a brisk pace, yet brands often face great difficulty in coordinating with various agencies with different priorities. This is where GoQuest comes in. As India’s first one-stop destination that facilitates every aspect of content-driven branding, we will bring in some much-needed transformation through subtle integration of brands, developing relevant content in sync with current trends and designing personalized content strategies for the target audience of the brand, all the while keeping the emotions alive through meaningful stories that take consumers on an experiential journey.”