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Google Earth Relaunches with BBC Nature Content


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Google and BBC Worldwide have teamed up for the relaunch of Google Earth, which includes BBC’s Natural Treasures as part of the new Voyager feature that became available today.

Natural Treasures will take users on their own journey of discovery through over 30 locations across islands, deserts, grasslands, mountains, cities and jungles. The BBC’s storytelling will allow users to explore the world through specially curated journeys that showcase a combination of footage from the BBC’s wildlife producers, imagery and clips from award-winning archive series such as Life Story, Africa, Planet Earth II and more. Users can learn more about the habitats and view additional content on the BBC Earth website.

Jackie Lee-Joe, the chief marketing officer at BBC Worldwide, said, “We’re delighted to be strengthening our decade-long partnership with Google by pursuing a common goal to bring audiences everywhere even closer to our incredible planet. Through this partnership, we’re leveraging BBC Worldwide’s iconic brand and content to deliver audiences a new way to experience the natural world. The BBC has been capturing and sharing the natural world for over 60 years, and now we’re further innovating how we tell these stories—we can’t wait for audiences to explore further.”



About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.

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