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Endemol Shine North America Pacts with Ayesha Curry


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Endemol Shine North America has signed an exclusive deal with TV and social media personality, best-selling author and acclaimed chef Ayesha Curry.

Endemol Shine North America will develop original unscripted content with Curry and Flutie Entertainment’s Yardie Girl Productions for Curry to both appear in and also executive produce. In addition, Endemol Shine North America will work in conjunction with Flutie Entertainment, supplementing its work in licensing and brand partnerships for Curry.

Curry is set to co-host ABC’s upcoming season of The Great American Baking Show and hosts her own series, Ayesha’s Home Kitchen, on Food Network.

“Ayesha is redefining the way audiences connect with celebrities, brands and content and we’re thrilled to have her joining the Endemol Shine family,” said Sharon Levy, the president of unscripted and scripted television at Endemol Shine North America. “We’re already developing a number of potentially ground-breaking projects with Ayesha to front and we’re collaborating with her to executive produce others with our team.”

“From the very first meeting I knew that Endemol Shine was a great fit for me,” added Curry. “I believe that in today’s media landscape, we can create and distribute content on multiple platforms, while remaining fresh and relevant. Endemol Shine North America CEO Cris Abrego and Sharon Levy openly supported my vision of being able to push limits and be on multiple platforms and their creative spirit and enthusiasm made me feel comfortable and at home.”



About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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