NEW YORK/LOS ANGELES: Discovery Communications and Snap Inc. have entered into a partnership that will see new shows being developed for Snapchat’s Discover platform.
The companies will produce new series created specifically for Snapchat’s mobile-first audience, as well as shows inspired by some of Discovery’s properties, such as Shark Week and Mythbusters. The short-form series are expected to debut for Snapchat users in the U.S. in the coming months.
In addition to creating shows, the two companies will collaborate to bring solutions to sponsors leveraging Snap’s innovative advertising technology and formats and Discovery’s stable of advertisers.
“We’re thrilled to introduce our iconic Discovery content to the Snapchat community,” said Paul Guyardo, the chief commercial officer at Discovery Communications. “There are few other platforms as dynamic and engaging, especially among younger audiences.”
“Discovery is world-class storytellers who have turned unlikely subjects into cultural phenomena,” said Nick Bell, the VP of content at Snap Inc. “We have seen what they can do when developing and producing creative concepts for TV and we’re excited to see what’s in store as they apply their talent and expertise to this new medium.”