Discovery Communications’ Motor Trend OnDemand has become available on Amazon Channels in the U.K., which is the first market outside of the U.S. to roll out the automotive video entertainment brand.
Motor Trend OnDemand is a premium SVOD product offering one of the biggest global video destinations for automotive and premier motorsport content. Hundreds of hours of content, including digital series originals Roadkill, Dirt Every Day and Head 2 Head, will be available for streaming. The launch on Amazon Channels includes VOD from Discovery’s library of motoring content, including series such as Fast N Loud and Wheeler Dealers.
Michael Lang, the president of digital at Discovery Networks International and Eurosport, and the CEO of TEN/Motor Trend, said: “As we have done in sport with Eurosport, Discovery identified the automotive genre as a significant strategic opportunity for our digital expansion. The international expansion of Motor Trend OnDemand on Amazon Channels UK is part of our strategy to develop great global formats, digital-first products in key interests. Working with the world-class team at TEN to combine our motoring content expertise and launch Motor Trend OnDemand to car enthusiasts around the globe is part of our drive to target superfans with the content they love on all screens.”
James Gibbons, the general manager for the U.K., Ireland, Australia and New Zealand, and head of commercial development for EMEA, commented: “As we know from the popularity of our ‘motor’ programs on Discovery Channel, Turbo and Quest, the U.K. has some of the most passionate automotive fans on the planet. Discovery was one of Amazon Channels’ key partners in the U.K. when it launched earlier this year and we saw another great opportunity to partner with them and tap into Amazon’s services and channel their marketing prowess and consumer insights for an international launch of Motor Trend OnDemand.”
Alex Green, the managing director of channels and sport for Amazon Prime Video Europe, added: “We know Prime members in the U.K. have a big appetite for motoring shows, as evidenced by the success of Prime original The Grand Tour, so we’re delighted to be offering them hundreds of hours of high-quality motoring content through the launch of Motor Trend OnDemand.”