Discovery, Inc. has set up a new expanded hub for digital and social video content creation that will be led by Vikki Neil.
Neil has been tapped as executive VP and general manager of the Digital Studios Group, which will be focused on social video growth and monetization across all of the Discovery sites and social channels. Neil and her team will work closely with the company’s TVE and direct-to-consumer businesses, led by Peter Faricy. Neil continues to report to Kathleen Finch, chief lifestyle brands officer.
“Vikki has played a vital role for many years in the growth of our lifestyle brands’ digital and social engines, and has driven tremendous value for superfans, partners and clients,” said Finch. “Top quality digital content is invaluable for strengthening brands and attracting future audiences, and I look forward to Vikki’s leadership of the expanded Digital Studios Group in support of even more brands at the new Discovery.”
“This is such an exciting time in our industry,” added Neil. “I’m proud to have the chance to work with terrific people and beloved brands and bring Discovery to life in new ways for digital audiences around the world.”
Neil was previously senior VP and general manager of Scripps Lifestyle Studios, the digital division of Scripps Networks Interactive.