Middlechild Productions has named BBC Factual alum Matt Ralph as head of the company’s newly established digital division.
In his new position, Ralph is expected to help expand the company’s reach in the digital space. He previously served as assistant digital commissioning editor for BBC Factual. Earlier in his career, he worked for Hearst Magazines, All4, Virgin Media, Nissan Nismo and Emap Publishing.
Ralph remarked: “I’m really excited to be joining MiddleChild. The digital landscape excites me as a precinct that breaks many rules and at the same time reinforces others. Each year the importance of digital grows, and each new generation has greater expectations for content—I only have to look at my own children to see that—and as makers we need to respect the audience’s needs. It’s a tough and fast-moving environment, and I love the promise it offers and the ability to reach individuals.”
David Sumnall, the managing director of Middlechild, added: “We’re so excited about bringing someone of Matt’s caliber and experience to the company and help us expand into the digital arena. It’s the fastest-growing area of the industry and it would be remiss of us not to move into that space, and in Matt we have the perfect person to make it happen. The new team is looking to win digital-first content commissions for digital broadcasters, as well as being able to offer a number of agency-based digital services to the market.”