Banijay Group has launched Little Wonder, a new unscripted label that will sit within the existing production company 7 Wonder.
The company will specialize in unscripted development across factual entertainment, popular factual, factual and reality. It will be led by Creative Director Claire Morrison under the leadership of 7 Wonder’s CEO, Alexandra Fraser. Morrison joins the business from Potato, an ITV Studios company, where she was head of development.
The content developed by Little Wonder will be distributed by Banijay Rights.
Peter Langenberg, COO of Banijay Group, commented: “It’s great to have Little Wonder and Claire joining the Group. With a focus on popular factual outside of 7 Wonder’s traditional output, the new brand is set to compliment the business’ slate, diversify its programming and take the label to even greater success and growth.”
Fraser commented: “It’s great to be bringing Claire into the 7 Wonder fold. With a strong eye for talent, an extraordinary ability to secure access and leading relationships throughout the industry, she will no doubt be a great addition to the team and partner in taking our slate into new territories.”
Morrison added: “I am so excited to start a brand-new TV label with my good friend and mentor, Alex Fraser. I cannot wait to work with her and her talented team at 7 Wonder to create brilliant shows for all the broadcasters. I would like to thank Peter Langenberg at Banijay and Alex for creating this amazing opportunity for me; I can’t wait to get started!”