Univision Digital Releases Interactive App for Novela Fans

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MIAMI: Univision Digital has launched the new UniNovelas App, which seeks to immerse viewers in more interactive experiences.

Developed by Screenz, the app is available on iOS and Android. It will let fans play with telenovela-related content and win prizes every week. There will also be a curated news feed showcasing video and photo content for users to consume and share on their social networks.

The service rolls out today with a multiplatform experience centered on the new telenovela Anything but Plain (Antes Muerta Que Lichita). That launch includes character blogs, a special “webnovela” called Corazón Enamorado, tutorials and fan content such as personalized holiday e-cards and personality quizzes.

“Univision Network’s telenovelas are virtually DVR-proof, with 91 percent of our viewers watching our programming live; creating a telenovela fan community enabled by the UniNovelas app was a natural extension,” stated Mark Lopez, the executive VP and general manager of Univision Digital. “We want to continue to reward our highly engaged audience for tuning in and interacting with the content they love.”