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Olympic Channel Ties Up with beIN for MENA Region


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Olympic Channel and beIN Media Group have entered into a partnership, with programming blocks leading to the launch of a 24/7 linear channel on November 1 across 24 MENA territories.

Under the Olympic Channel brand, the partnership kicked off yesterday with a daily eight-hour programming block on beIN Sports’ free-to-air channel. For two months, the branded programming hours will feature robust Olympic-related content and will also promote the 24/7 linear channel, which will launch on November 1 and will offer year-round coverage of Olympic sports and athletes and their quest for success, on a subscription basis.

“We are excited to collaborate with beIN Media Group to deliver the Olympic Channel experience to their audiences throughout this important and growing region, bringing them closer to the Olympic Movement all year round,” said Mark Parkman, the general manager of the IOC’s global Olympic Channel. “Our partnership with beIN to create a co-branded linear platform gives us a powerful position in MENA to further engage fans and new audiences with the Olympic Channel brand and the Olympic Games than ever before.”

Yousef Al-Obaidly, the deputy CEO of beIN Media Group, added, “beIN is passionate about sports. We are constantly collaborating with our global partners to present sports to our subscribers in high quality. The Olympic Channel debut in MENA beIN network demonstrates that beIN is the only premium destination for sports lovers in the region.”



About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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