Entertainment platform Kwesé iflix has expanded its African reach with the launch of its new mobile app in Zimbabwe as it gears up to deliver coverage of the FIFA World Cup.
The service is a joint venture between Econet Media and iflix. It is showcasing all 64 FIFA World Cup Russia matches in addition to its core offering of international, regional and local shows curated for an African audience. The Kwesé iflix mobile app is accessible to Econet Wireless mobile subscribers and offers content on-demand as well as linear live programming.
“This is a significant milestone for iflix,” said iflix co-founder and group CEO Mark Britt. “Together with Econet Media, Africa’s top media company, we have created a platform specifically for African users, that makes every match of the World Cup available to users across the country on any mobile device of their choice. Africa is one of the most dynamic and exciting mobile markets in the world. We are thrilled to premiere our Kwesé iflix service to Econet Wireless customers, giving them their favorite premium content and more, on demand, on any device, unlike ever before.”
“We cannot ignore the growth of streaming services across the African continent especially with the spike in mobile and internet penetration numbers,” said Joseph Hundah, president and CEO of Econet Media. “We do not only have to stay ahead of the trends but ensure we become the best provider of these services in the market. Kwesé iflix is significant to us because it symbolizes the beginning of our official partnership especially launching in one of our flagship markets, Zimbabwe. Moreover, it is an innovative product that brings young people a combination of premium sports and entertainment content and we are excited to be at the forefront of this.”