The SVOD service iflix is extending its footprint to a total of 23 territories with the launch of iflix Africa.
iflix Africa will be headquartered in Cape Town, South Africa, and will roll out across sub-Saharan Africa, with launches planned for Nigeria, Ghana, Kenya, Tanzania and Zimbabwe. The service debuted in May 2015 across the Asian region and has expanded to 18 markets across Asia and MENA in less than two years, notching up more than 5 million members over the period.
Mark Britt, iflix’s co-founder and CEO, said: “The establishment of iflix Africa represents an incredibly exciting step in iflix’s growth story. As Africa transitions from the margins to the mainstream of the global economy, there is a unique, ‘once in a generation’ opportunity to fundamentally shift the way a billion people consume and enjoy content. By 2020, Africa will have 720 million smartphone users. We aim to meet the entertainment needs of those growingly connected viewers.”
Andre de Wet, iflix’s head of Africa, added: “As the fastest-growing mobile market on Earth, Africa is without question one of the world’s most dynamic regions. We are thrilled to introduce our first-of-its-kind SVOD service here. We are passionately focused on providing the broadest selection of premium content at a price everyone can afford. We can’t wait to tackle both the enormous opportunities and challenges ahead in serving this incredibly diverse and exciting region.”