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Analysis

Netflix to Lead MENA SVOD Market

Netflix is expected to continue to dominate the SVOD market in the Middle East and North Africa (MENA), according to Digital TV Research, which projects that the region will have a total of 20.8 million SVOD subscribers by 2023, up from 5.2 million at the end of last year.

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MEA SVOD Subscriptions Set for Fivefold Increase

The SVOD sector in the Middle East and Africa is forecast to have nearly 20 million paying SVOD subscribers by 2021, up from 3.7 million expected by end-2016, according to Digital TV Research. Netflix is expected to reach 3.37 million subs in the MEA region by 2021, followed by Icflix with 1.85 million, iRoko with 1.55 million, Starz Play with 1.39 million and ShowMax with 992,000.

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