TV Azteca has inked a deal with Acun Medya that will see its live entertainment production being expanded to 300 hours this year, reflecting a 10 percent increase over 2017.
For 2019, TV Azteca looks to have 1,375 more hours of content, a 47 percent increase. The company will have more than 4,300 hours of entertainment programming a year.
Exatlón, a TV Azteca and Acun Medya co-production, garnered high ratings, reaching more than 10 million viewers each episode, with 50 percent of the audience under 33.
“Listening to the audience and understanding what they want has been an important part of this great moment in TV Azteca’s history,” said Benjamín Salinas, the CEO at TV Azteca. “Mexicans are looking for high-quality live entertainment and that is what we’ll create in order to satisfy the demands of our audience.”