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Telemundo & VICE Team Up to Target U.S. Hispanic Market


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NBCUniversal Telemundo Enterprises has aligned with VICE Media in an exclusive content partnership that will include the co-production of original Spanish-language content.

The partnership will include the co-production of original documentary segments on subjects ranging from music, sports, food, culture and more for Telemundo News, and the acquisition of an exclusive one-hour hosted weekly show for Universo, both to begin airing in the fall.

The multiyear agreement includes the production of weekly linear and digital original content targeting millennials. For Universo, the partnership includes the exclusive rights to broadcast VICE’s first-ever show produced specifically for the U.S. Hispanic market.

“As we continue to innovate and grow, we are delighted to be working with VICE Media to bring their edgy factual content to our linear and digital platforms, in Spanish,” said Luis Silberwasser, the president of Telemundo Network and Universo Channel. “This innovative partnership will allow us to increase the appeal of our factual content to young Latinos and for VICE to reach the growing U.S. Hispanic market through highly credible and well-respected brands like Telemundo and Universo.”



About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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