Raze, a new digital media and production company founded by Emiliano Calemzuk, Sofia Vergara (Modern Family) and Luis Balaguer, has appointed Mari Urdaneta as senior VP and chief content officer.
In her new position, which is effective immediately, Urdaneta will work under CEO Calemzuk. She is charged with leading all creative and production efforts on the long-form side as Raze expands its production activities into TV and OTT platforms. She will also oversee the programming and production strategy for the company’s digital video platform and teams across all offices in Latin America and the U.S.
Previously, Urdaneta was Raze’s content partner through her production house Dhana Media, where she developed such hit shows as Her Name Was Dolores: The Jenni That I Knew (Su Nombre Era Dolores, La Jenni Que Yo Conocí). She also served as head of talent management and was a development exec at Latin World Entertainment, which was also founded by Vergara and Balaguer.
“We are thrilled that someone with an extensive production experience and long-standing relationships in the creative business as Mari is joining the ranks of Raze,” said Calemzuk. “Mari is a consummate professional and a tastemaker that will help Raze shape the future of the Latino brand within the U.S. mainstream.”