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Propagate, Formata Produções in Development & Production Pact


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Propagate and Brazil-based production company Formata Produções are working together on the development and co-production of original content.

The first co-development project from the partners is the new reality competition series Super Bonita, which has been licensed by Globosat in Brazil for GNT. The program focuses on the creative process of hair and make-up artists, giving viewers a behind-the-scenes look at the process that goes into creating a look.

Formata is producing the 12×1-hour series for GNT, where the show is set to premiere on August 8. Actress, model and presenter Giovanna Ewbank (The Video Show) and rap artist Karol Conka will host the series, with drag queen Lorelay Fox and make-up artist Renner Souza serving as the judges.

“We are very pleased to partner with Daniela Busoli and Formata on the format for Super Bonita,” said Cyrus Farrokh, president of international at Propagate. “Formata is one of the most successful production companies in Brazil and the partnership with Globosat and GNT is a powerful partnership for the first version of the series. We can’t wait to see the result!”

Daniela Busoli, CEO of Formata, said, “Super Bonita is an original new format on Globosat’s GNT channel and is the first project co-developed under the new partnership between Propagate and Formata. The artistic result of the challenges, the technical quality of the contestants, and the chemistry between the hosts, Giovanna Ewbank and Karol Conka, and the judges, Lorelay Fox and Renner Souza have been a happy surprise. The show has strong digital potential, is visually rich, with competition, tension, emotion and everything else the audience looks for in a reality series. I am thankful for the opportunity GNT is giving us to give life to Super Bonita and I am very happy with the great exchange with Ben Silverman’s team. I hope this is the start of a long and successful partnership.”



About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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