Discovery U.S. Hispanic has revealed new programming for its Spanish-language pay-TV channel Discovery en Español and lifestyle-focused network Discovery Familia.
Discovery en Español will feature new series in its most popular genres, including automotive, sports, adventure, investigation and entrepreneurial. Highlights include Al estilo Alex Vega, which follows the visionary Miami-based custom car artist Alex Vega and his team as they create custom dream cars for the rich and famous. Apadrinados follows the stories of Latino-owned businesses as they strive to reach the next level of success.
Discovery Familia will deliver viewers the best in food, family, fashion, home and more. Series coming to the network include La diosa del pelo, which profiles Christina Oliva as she expands her Staten Island-based hair-extension empire into the hyper-competitive Manhattan salon environment; Amor a ciegas, which offers a new twist on the dating show format; and No te lo pongas: México, which brings the What Not to Wear makeover experience to México.
Starting in July, Discovery U.S. Hispanic will launch two new TV Everywhere apps: Discovery en Español Go and Discovery Familia Go. The apps will make catch-up viewing and binge-watching even more entertaining.
“Discovery U.S. Hispanic has always been on the forefront of offering high quality, differentiated content not found anywhere else in Hispanic media,” said David Tardio, the VP of ad sales and sales marketing at Discovery U.S. Hispanic. “Through the robust collection of new ad sales products, we are now able to connect marketers with our valuable and highly engaged Hispanic fans across all platforms.”