Of all the new programs that debuted across Latin America last month, the premiere of Segundo Sol on TV Globo in Brazil stirred up the most social media buzz, according to The WIT.
The telenovela is about a fallen singer who finds an unusual way to be back in the limelight. A fake announcement of his death spreads on the web and increases the sales of his records. Faced with such unexpected success, he decides not to deny the rumor and moves to a small island, under a new identity. Around 87,000 Facebook and Twitter comments surrounded the debut.
Rojo, el color del talento premiered on TVN in Chile to some 73,000 tweets. A new version of the talent show Rojo, el valor del talento, which aired on the channel from 2002 to 2008, it searches for singers and dancers, split into two groups, that battle it out for fame and glory.
MTV Brasil’s Prêmios MTV Miaw saw around 27,000 tweets. The Brazilian version of the MTV Millennial Awards rewards the best of content for millennials, including music, movies and online entertainment.
América TV in Argentina debuted Incorrectas to some 24,000 social media comments. The daytime talk show is hosted by pop icon Moria Casán, well-known for her sharp tongue and off-color humor, along with a team of seven female panelists.
Around 23,000 tweets went out about the debut of As Aventuras de Poliana on SBT in Brazil. The youth telenovela, inspired by Eleanor H. Porter’s Pollyanna, revolves around a young orphan who goes to live with her wealthy but stern and cold spinster aunt.
There were some 13,000 tweets surrounding the debut of Prazer, Pabllo Vittar on Multishow in Brazil. The docu-reality follows singer, songwriter and drag queen Pabllo Vittar. He reveals his daily life and tells stories about his childhood and the beginning of his career.
Telefe in Argentina launched Cien días para enamorarse to around 11,000 Facebook and Twitter comments. In the romantic telenovela, two couples in their 40s decide—when the two wives suggest—to give a new twist to their relationship and try to live as singles for 100 days to save their marriage and fall in love again…or not.
The drama El lobista debuted on Canal 13 (El Trece) in Argentina and around 6,000 social media comments accompanied the premiere. Set against the backdrop of the shady political scene in Argentina, the series follows a lobbyist who works for individuals, businesses and corporations, navigating the thin line between good and evil.
Chile’s TVN launched Familias en jaque, a local adaptation of the all3media international scripted reality format Families at the Crossroads featuring stories of family crises. Around 3,000 tweets went out about the show during the premiere.
Also in Chile, the debut of Efecto Mariposa on Mega saw some 2,000 tweets. The docuseries spotlights the major tragedies that marked the country through filmed reconstructions and by interviewing experts who reveal unknown details for each case.
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