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Lista Social Wit: March 2018


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Of all the new programs that launched in Latin America last month, Orgulho e Paixão on TV Globo in Brazil stirred up the most buzz on social media, according to The WIT.

During the first episode, the 20th century-set telenovela inspired by the world of author Jane Austen garnered some 21,200 Facebook and Twitter comments. The show takes place in a society where marriage is considered the only possible future for a young woman from a good family, giving Ofélia Benedito many reasons to worry.

Tenemos Wifi on KZO Entertainment in Argentina came in second with 19,400 social media remarks. The entertainment show presented by the couple formed by Flor Vigna and Nicolás Occhiato features a mix of light news and trends on social media, as well as music and humor.

On Televisa’s Canal 5 in Mexico was Reto 4 Elementos, which secured around 20,200 tweets. The reality competition challenges 32 celebrities to take up all kinds of physical challenges to show that they are able to master the four elements: air, fire, water, earth.

Over in Brazil, Malhação—Vidas Brasileiras on TV Globo earned approximately 14,000 social media comments. The local adaptation of the soap 30 Lives aired in Canada on ICI Radio Canada Télé from 2011 to 2016, and the 26th season of the comedy-drama Malhação broadcast on TV Globo follows a teacher in a high school and the issues her students are encountering.

Verano del ’98 “20 Años” on Telefe in Argentina saw some 10,700 tweets. The special episode celebrating the 20th anniversary of the launch of cult series Verano del ’98 reunited its cast members for the first time.

Also on Argentina’s Telefe was Sandro de América, which garnered around 10,000 social media remarks. The biographical series chronicles the legendary career of Roberto Sánchez, known as Sandro, who is considered to be the “Argentine Elvis.”

Back in Brazil, Melhor da Tarde com Cátia Fonseca on Rede Band earned approximately 7,800 tweets. The women’s magazine show comprises sections on fashion, cooking, showbiz gossip, lifestyle and more.

On Chilevision in Chile, Mary & Mike drew in about 7,300 social media comments. The thriller series set during Pinochet’s dictatorship is based on the true story of a seemingly ordinary Chilean family, in which the parents are actually secret agents planning political terrorist attacks around the globe.

Educando a Nina on Azteca 1 in Mexico collected some 3,600 tweets. The local version of the romantic telenovela Educando a Nina tells the tale of two identical twin sisters who were separated at birth and are now forced to live each other’s lives.

Coming in at number ten was Tenías que Ser Tú on Las Estrellas in Mexico with around 3,000 social media comments. The telenovela adapted from the Chilean scripted format Ambar is about Marisa, whose old acquaintance from the past comes back to cause trouble in her life.

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