Hijos de su madre, a comedy series from SVOD operator Claro Video in Mexico, was the most buzzed about new Latin American series premiere in social media last month, according to The WIT.
Freddy and Germán Ortega star in the comedy series about two half-brothers who are forced to live together. It garnered close to 9,000 social-media mentions.
Second on the Lista Social Wit—produced by The WIT and TV Latina, showcasing the top ten premieres in Latin America and the U.S. Hispanic market based on Twitter and Facebook activity—is MasterChef Celebrity on RCN in Colombia with about 5,300 social-media engagements. Another format adaptation landed in third place: the Chilean edition of The Wall on Chilevision. Just under 5,000 mentions were recorded about The Wall: Cambia tu vida.
In the month that saw the World Cup kick off in Russia, Las Estrellas made social-media buzz with its soccer-themed telenovela La jefa del campeón, based on the Colombian series La mamá del 10, with almost 4,000 Twitter and Facebook mentions.
In fifth place is TVN Chile’s Carmen Gloria a tu servicio, a talk show featuring Carmen Gloria Arroyo, a judge made famous on Chilevision’s La Jueza. The show, which generated around 3,300 comments, helps everyday people with legal disputes. Rede Record in Brazil recorded a similar level of traction with its latest biblical series, Lia. Caracol in Colombia premiered the new weekday novela La reina del flow, which generated some 2,700 mentions. The series is set against the backdrop of the reggaeton music scene.
Next up on the Lista Social Wit is another Caracol series, Enamorándonos, adapted from the dating format Love Is Calling. Yet another format lands in ninth place, Mexico’s Oye al Chef on Imagen TV, adapted from Chef in Your Ear. Rounding out the top ten is Univision’s La bella y las bestias.