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HITN Launches Tu Planeta Programming Block


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Spanish-language network HITN has rolled out Tu Planeta, a new programming block designed to encourage species conservation and respect for the environment among young Hispanic audiences.

Tu Planeta will air Mondays, Wednesdays and Fridays at 5 p.m. beginning this month. The hosts of Tu Planeta, Ana Osorio and Mariela Irala, will present the new programming to audiences. They will also share relevant information, updates and fun facts about the natural world.

“HITN is always looking for ways to improve quality of life for the Hispanic population by offering content and information that make a difference,” remarked Guillermo Sierra, the head of television and digital services at HITN. “An important part of this effort is promoting environmental awareness and conservation, especially among new generations. Tu Planeta is aligned with and perfectly complements the content strategy we introduced recently with our health and lifestyle block, Vida y Salud Televisión.”

“The new programming block showcases high-quality productions about the natural world and environmental issues,” added Erika Vogt Lowell, HITN’s director of programming and acquisitions. “Tu Planeta features acquisitions from the world’s top distributors as well as our own productions, designed to be enjoyed by the entire family and targeting different age groups. Our digital apps support this new content, and we will soon be announcing initiatives to enable more active audience participation in these important issues.”



About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.

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