Endemol Shine Brazil has made a trio of appointments for its commercial division on the heels of the company’s growth strategy.
Renato Martinez has been named content sales director after having served as marketing and sales director at the company until 2015. He will now manage content and format sales spanning linear and nonlinear platforms. Earlier, Martinez held marketing and sales roles at Viacom and RedeTV!
Nelson Rosa was tapped for licensing commercial, overseeing such properties as MasterChef Brazil, Black Mirror and Simon’s Cat Brazil. Throughout his career he has worked with a number of renowned brands, including Marvel, DC Comics, The Simpsons, Strawberry Shortcake and Ninja Turtles.
Rubens Ajzenberg was appointed for brand solutions, concentrating on branded content projects. Previously, he worked in the commercial and creative divisions across various projects for Divina Comédia Produções.
Juliana Algañaraz, the managing director of Endemol Shine Brazil, commented: “We are delighted to add Renato, Nelson and Rubens to the commercial team. The expertise and knowledge they bring with them will be a great addition to the company as our commercial output across our programming, brand licensing and branded content continues to grow.”