Tuesday, September 18, 2018
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Alberto Pecegueiro

This interview originally appeared in the MIPTV 2014 issue of World Screen. When Globosat launched, in 1991, it introduced Brazilian viewers to an array of choice that had never been seen before on television. In Globosat’s early years, only affluent consumers could afford pay-TV offerings, but thanks to packages tailored to lower-income demos, a strong …

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