ZDF Enterprises (ZDFE) has signed a four-year extension of its distribution mandate with German kids’ channel KiKA as general agency.
The partners plan to further expand their licensing program, reinforce the umbrella brand and focus on international TV sales and distribution. In addition to KiKA, ZDFE’s mandate includes such program brands as Baumhaus, Bernd das Brot, ENE MENE BU, KiKANiNCHEN, KIKA LIVE and TanzAlarm.
Fred Burcksen, the president and CEO of ZDFE, commented: “We are delighted about the continuation of the KiKA mandate, and the trust in our work which this demonstrates. KiKA’s first-class program brands are a perfect complement to ZDF Enterprises’ portfolio of outstanding children’s programs.”