Mondo TV is offering up YooHoo to the Rescue, among other properties, for L&M opportunities at this year’s Bologna Licensing Trade Fair in Italy from March 26 to 28.
YooHoo to the Rescue is a brand-new 3D CGI animated series based on the plush toys made by Aurora World. The show is slated to launch as a Netflix original in 2019. Its licensing program already includes Panini, with a worldwide publishing deal, as well as Mondadori.
Dolfin signed on for YooHoo to the Rescue-themed Easter eggs and confectionery in multiple territories, while Playpress has produced a special edition of its popular Magic Albums for the Italian marketplace. Additional categories will be announced in the future.
Mondo TV is also hoping to secure new licensing agreements for Heidi Bienvenida, Robot Trains and Invention Story.
Valentina La Macchia, licensing director at Mondo TV, commented: “While we have many established licensing successes, these four properties are ideally timed for Bologna—two as recent arrivals on Italian TV, one as a major long-term broadcast commitment and one as a Netflix original. All four are already creating a real buzz in the licensing world—and we can hardly wait to tell visitors about our plans for these amazing properties.”