Jetpack Distribution, Wizart Animation, Dibulitoon and Somuga have launched a new app based on the preschool show Yoko that promotes outdoor games.
The app, which is available for free and is free of advertising, offers outdoor games with an interface designed especially for children 4 to 7 and their families. Children can choose a game and tell the app how many are playing, what elements they want to use (such as a ball, handkerchief or skipping rope) and what they are in the mood for (running, laughing, being still). The app then offers a one minute animated short explaining the game step by step.
Suitable for Android and iOS, the app will be continually updated with more games in newer versions.
Yoko is produced by Wizart Animation, Somuga and Dibulitoon Studio and is commissioned by RTVE and ETB in Spain. The show currently airs in 60 countries around the world. Season two is in production and due for delivery this fall.
Jetpack Distribution’s CEO, Dominic Gardiner, said: “Yoko has seen phenomenal success across the globe, both through the show and licensing programme. As we continue to extend the brand’s footprint, this app gives us a brilliant opportunity to draw on the values of the show and create something really engaging for young children and their families.
“While yes, we are in the business of TV, getting kids to play outside is hugely important and this offers an intuitive and fun way for them to do so. Yoko promotes a love and respect for the outdoors and showcases social skills that help children create and collaborate in groups.”
Juanjo Elordi, director of the Yoko TV series and app, said: “Most of us have experienced a moment where our kids are full of energy and want to play a group game, but nobody quite knows how best to instigate that—well the Yoko app fills that gap! Children love to play outdoors. Playing is how they learn. We want to provide ample opportunities for children to play together, be it just two of them or in a larger group. Sometimes kids might have a ball, sometimes a box or sometimes nothing! This app will always offer a game they’ll love!”