WildBrain has secured a multiyear deal with JibJab Bros. Studios to manage and grow its children’s brand StoryBots on YouTube.
StoryBots is an Emmy Award-winning multiplatform learning program for children ages 3 to 8. WildBrain plans to grow the online audience for StoryBots on YouTube through the use of proprietary technology tools and digital rights management.
WildBrain will add the StoryBots YouTube channel to its network, which stands at 35 million subscribers. The company will distribute and manage the kids’ content and monitor the YouTube platform for comments and unofficial content.
“We are honored that JibJab Bros. Studios chose WildBrain to manage their premium educational content on YouTube,” said Jon Benoy, the head of sales at WildBrain. “Our team has extensive experience growing online audiences for well-known children’s brands, and we’re also highly adept at developing and managing educational content for young audiences. StoryBots has already done incredibly well on YouTube and we look forward to continuing this growth.”
“The StoryBots YouTube channel has quickly become a fixture in so many homes and classrooms, with more than a half-billion minutes watched and 340,000 subscribers,” said Gregg Spiridellis, the CEO of JibJab and co-founder of StoryBots. “It’s one of our biggest discovery tools, and we look forward to leveraging WildBrain’s expertise to both nurture and grow this audience, while also driving viewers to our educational website, apps and other products.”