WildBrain has signed an exclusive global agreement with Brazil’s Bromelia Productions to manage Lottie Dottie Chicken‘s English-language YouTube channels and launch season one of its new miniseries in the U.S. and U.K.
Created by Juliano Prado and Marcos Luporini, Lottie Dottie Chicken is meant for youngsters between the ages of 6 months and 5 years old. The popular online kids’ brand, which began life as a music project, first launched on YouTube in 2006. Since then, it has accumulated more than 20.4 million subs across its ten language channels.
“Lottie Dottie Chicken is a Brazilian success story, and we’re delighted to help drive its future growth with English-speaking audiences,” said Michael Carroll, the business development manager at WildBrain. “WildBrain has proven experience managing and growing English YouTube channels on behalf of international brands, and we’re confident we can deliver the same great content that Brazilian children love to audiences in the U.S. and U.K., too.”
“This agreement with WildBrain is exactly the right strategic move for us,” noted Juliano Prado, producer and co-creator of Lottie Dottie Chicken. “As digital-savvy experts and leaders in the kids’ YouTube space, they are exactly the right team for us to work with as we look to expand the international reach of our beloved blue chicken, Lottie Dottie.”
“Lottie Dottie has a special connection with the preschool audience in Brazil and Latin America, and we’re very much looking forward to creating this same connection with kids around the world,” added Marcos Luporini, co-creator of the series.