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WildBrain to Manage Beyblade Burst YouTube Strategy


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WildBrain has inked a two-year deal with Sunrights to develop the global YouTube strategy for Beyblade Burst.

WildBrain will manage Beyblade Burst local language channels (excluding Asia) and use existing episodic content from the animated series to develop a wider global audience for the franchise. It will also launch an influencer campaign with superfan YouTube channel BeybladeGeeks, in support of the various brand activities around Beyblade Burst this year. The studio will produce six original Beyblade Burst videos for launch on the channel.

“Since its launch in 1999, Beyblade has become a global phenomenon, amassing millions of fans around the world,” said Michael Carroll, business development manager at WildBrain. “This presents a significant opportunity to create unique video content on YouTube. By leveraging our expert data and insights, alongside the team at Sunrights, we’re confident we can develop a leading YouTube strategy to create and manage new Beyblade Burst content that fans both old and new can enjoy.”

“YouTube, which is now available in 88 countries and 76 languages, is a huge draw for our active, connected and growing Beyblade Burst fan base around the world,” added Kaz Soeda, managing director of Sunrights. “We are excited by the opportunity to work with WildBrain and BeybladeGeeks to give these fans an even more robust Beyblade Burst experience, with an expanded presence and unique YouTube content.”

“After almost 20 years, the Beyblade fandom is still going strong,” said Steven Cheung, co-creator of BeybladeGeeks. “WildBrain has continually proven themselves to be leaders in the YouTube space, and we can’t think of a better team to work with to create new Beyblade Burst content.”

“With so much excitement for the brand already buzzing among fans, we’re anticipating lots of engagement for the campaign with Bladers around the world,” added Brendan Wong, co-creator of BeybladeGeeks.



About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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