WildBrain has been appointed as the exclusive global manager of BRB Internacional’s catalog of kids’ content on YouTube.
The deal saw BRB’s catalog of more than 30 brands added to WildBrain’s existing network featuring 600 kids’ entertainment brands. Among those that joined WildBrain’s network under the agreement are Bernard and TEO.
The deal took effect January 1, 2018. In addition to Bernard and TEO, Spain’s BRB Internacional is recognized globally for titles such as Dogtanian and Willy Fog. WildBrain will use its technology and data-rich analytics to ensure an optimal digital strategy that maximizes engagement in BRB’s brands on YouTube.
“We’re thrilled to be chosen as the exclusive global manager of BRB’s content on YouTube,” said Jon Benoy, the head of sales at WildBrain. “As one of the largest international distributors of kids’ content in Spain, BRB are the perfect company to work with as we continue to develop and manage kids’ content on YouTube. With our massive network, proven experience in managing content in a variety of languages and our digital media expertise, we’re confident we will be able to significantly broaden BRB’s global reach.”
Marijo Arnáiz, the director of digital media at BRB, added, “We’re very pleased to have teamed up with WildBrain on our ongoing strategy to grow the audience for our many brands on YouTube, where currently, our channels garner more than 400 million views per year. I am confident that WildBrain’s experienced team of savvy professionals are the right people to work with as we continue to build our brands for success on the YouTube platform.”