Wednesday, September 19, 2018
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Virgin Media Rolls Out Personalized Kids’ VOD Channel


Virgin Media is launching My Virgin TV Kids, a personalized VOD channel for children, in partnership with zone·tv.

My Virgin TV Kids will allow youngsters to customize their programming lineup in real time and create their own personalized playlists. The new feature will be available later this month through Virgin Media’s V6 set-top box, powered by TiVo.

My Virgin TV Kids will use advanced technology from zone·tv to personalize programming as kids choose what to watch or skip, developing recommendations based on their favorite themes, characters and programs. Kids will have access to a range of shows, including Teletubbies, Bob the Builder and Caillou, when they enter the VOD channel through the Virgin TV programming guide. My Virgin TV Kids marks the first European launch for zone·tv.

David Bouchier, the chief digital entertainment officer at Virgin Media, said, “My Virgin TV Kids’ intelligent and personalized playlists, powered by the technology of zone·tv, are a genuine innovation for a pay-TV platform. This represents the latest smart technology and combines it with the functionality of an online playlist and quality TV to deliver a unique experience for Virgin TV customers. Children will have even more freedom to enjoy and learn from the programs they love within the safe and contained environment of our great TV service.”

Jeff Weber, the CEO of zone·tv, commented, “Our human curated technology, powered by AI, combined with Virgin Media’s vision, means subscribers in the U.K. will be first in Europe to experience a revolutionary, personalized channel expressly designed for Virgin Media’s youngest customers. Our Dynamic Channels platform brings some of the world’s most popular children’s shows to life in a way that is totally unique among video services.”

About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at


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