STX Entertainment has signed a new deal with Hulu for an animated series based on the Uglydoll brand.
The agreement includes a 26-episode series order for Uglydolls to be developed and produced as an animated kids’ series for Hulu, as well as the exclusive SVOD rights to the upcoming animated feature film following its theatrical run. Hulu will be the streaming home to both the series and the film in the U.S., with STX retaining the international rights.
STXtv will serve as studio and producer for the new animated kids’ series, which will be based on the animated feature Uglydolls already in the works at STXfilms for a 2019 theatrical release.
The Uglydoll brand was originally created as a plush toy line by David Horvath and Sun-Min Kim. Hasbro is on board as global master toy licensee, and Walmart signed on to give Uglydolls retail support.
“Uglydolls is an ideal brand fit for STX, which was conceived for franchise building across all platforms from film to television, digital, virtual reality, consumer products and more,” said Jada Miranda, STXtv’s executive VP and head of scripted television. “Our seamless infrastructure allows us to strategize across all divisions, and as a next-generation studio, we are thrilled to partner with a next-generation premium streaming service of Hulu’s caliber to service the entire universe of the Uglydolls franchise. Our partners at Hulu fully embraced this opportunity and we felt confident in their plan to realize the massive potential in what is STX’s first animated property.”