Teen Daily Series Love, Divina Heads to Italy

MEXICO CITY/BUENOS AIRES/PARIS: Italy’s Super! channel has picked up the music-themed daily series Love, Divina, co-produced by Televisa, Pol-ka Producciones and Federation Kids & Family.

The 60×45-minute teen drama stars Laura Esquivel (Patito Feo). Love, Divina will debut on eltrece in Argentina in January 2017 and on Televisa’s digital platform BLIM in Mexico across LatAm in the first quarter of 2017, followed by broadcasts on all Televisa’s other platforms, including free TV in Mexico.

European rights are managed by Federation and Televisa, and rest of the world by Televisa.

“We are glad to offer to our audience a product like Love, Divina and we are also happy to work with partners like Pol-ka Producciones, Federation Kids & Family and Televisa, who have very good expertise in daily, long-running live-action series for teens and tweens,” said Massimo Bruno, the head of TV channels at De Agostini Editore. “At Super!, we are glad to work with a known teen idol like Laura Esquivel; she is a very talented girl, perfect for our channel! Friendship, fun, music, and family are some of the values and themes that our audience will find in this brand news series that we will broadcast on Super! in 2017.”

“Love, Divina is a natural sequel to Patito Feo, which De Agostini Editore helped make such a huge success in Southern Europe; we are delighted to be working with them again,” commented David Michel, the managing director of Federation Kids & Family. “Super! is the perfect place to connect Love, Divina with its target music-loving audience—including new and established Esquivel fans—and create an exciting new teen brand.”

Maca Rotter, the managing director of Televisa Consumer Products, added, “Having the opportunity to work again with a partner like Super! who understands the product and how it engages with the audience, the relevance of the music and interaction with all digital platforms makes the consumer products strategy the key for its success! We already have partners in the market ready to develop the product and with a very strong regional strategy internationally.”