Friday, April 19, 2024

Tag: Mattel

Richard Dickson on the Mattel Playbook

February 7, 2023

Richard Dickson, the president and COO of Mattel, highlighted the crucial role IP plays in the company’s overall brand-building strategies at the TV Kids Festival today in conversation with Anna Carugati.

Mattel Launches NFT Marketplace

November 22, 2022

Mattel has launched its own NFT marketplace on its direct-to-consumer platform Mattel Creations, with series four of the Hot Wheels NFT Garage set to be its first offering.