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Superprod Sets Up U.S. Hub


Superprod has launched an office in Los Angeles led by Louise de Staël, who previously served as the company’s chief financial officer, a position that is now being taken over by Sophie Spilliaert.

In her new role, de Staël will manage Superprod’s development in the North American market. Her duties will include establishing partnerships with U.S. companies for TV series and feature films, proposing Superprod Studio (formerly Vanilla Seed) 3D animation production expertise on the U.S. market, and coordinating/supervising these productions.

Before joining Superprod as CFO in 2015, de Staël worked for such companies as Retrofit Film and Independent Film in Los Angeles, and Natixis Coficiné in Paris. Spilliaert was hired by Superprod in December 2017. She previously served as business manager in the movies and TV department at BESV bank.

“Opening an office in Los Angeles will strengthen our already advanced connections in the world’s most dynamic animation market and consolidate the international position and reputation of our studio,” said Clement Calvet and Jérémie Fajner, Superprod’s founding producers.

de Staël added: “The image and know-how of Superprod, amplified by the recent success of our series Pat the Dog airing in 180 countries—including in the U.S. on Disney Channel—combined with the reputation of French artists and talents, and the effectiveness of the French Tax Rebate for international productions, are exceptional assets to launch this new office, in the heart of the market and with an ideal timing.”

About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at


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