Benlai Pictures Studios has appointed Alpha as the worldwide master toy partner for the upcoming preschool series Super Builders.
Alpha will also be co-investing in and producing the animated show. The first toys are expected to arrive at retail in fall 2019 to coincide with the launch of Super Builders on TV.
The 52×11-minute CGI series was developed in partnership with French studio Something Big. The series follows a young construction truck team, including Artie, the loyal lieutenant cement mixer; Tippi, the dumper truck; Beady, the rookie bulldozer; bickering brothers Max and Trax crane; and Screwy, the inventive mini-robot.