Media I.M. has inked a deal to bring the animated series Sunny Bunnies to Discovery Kids in India, in addition to securing agreements for season one with SVOD apps in Brazil and the U.K.
Under the three-year deal, which covers pay-TV, simulcast and catch-up rights, Discovery Kids will air seasons one and two of the non-dialogue comedy from Digital Light Studio starting this November. Discovery Kids is the first Indian broadcaster to take Sunny Bunnies, bringing the total number of territories to air the series to more than 160. The show is intended for kids aged 4 to 7.
Uttam Pal Singh, the head of Discovery Kids for Discovery Communications India, said, “We are dedicated to offering differentiated content like Sunny Bunnies and proud to be a part of the world premiere of this unique comedy series. This fascinatingly crafted short-format series, and the mischievous characters, has all the elements to captivate and engage with the kids in India.”
Media I.M. Co-Founder Maria Ufland commented, “Introducing Sunny Bunnies to Indian kids has long been an ambition, and Discovery is the dream partner to launch our little friends on their Indian adventure. India is not only one of the biggest, most vibrant and exciting markets in the world but it’s also an extremely challenging one to break into, which makes this deal a genuine milestone for Media I.M. And we know Indian children will love this show as much as their counterparts around the world.”
In addition, Brazilian SVOD app PlayKids scooped up season one of Sunny Bunnies. The U.K. platform KidsCast also picked up the first season of the show.
Media I.M. Co-Founder Irina Nazarenko added, “With its focus on helping children to develop through learning and laughter, PlayKids is the perfect home for the Bunnies. At the last count, the app had been downloaded more than 17 million times in Brazil alone. The platform also has around 3 million active users and 150,000-plus subscribers. So far, Sunny Bunnies has only been available in Brazil on YouTube, so this partnership with PlayKids is sure to boost the show’s reach and impact in a territory that, like India, is a priority market for Media I.M.”