Space Race has inked a deal with UYoung to bring the animated preschool series Space Racers to China.
Under the agreement, UYoung will distribute a localized version of Space Racers via multiple channels. The company will also build a merchandising program for the STEM-focused show.
“As we continue to build the Space Racers brand, we are delighted by the degree to which curiosity around space exploration is universal among children across all cultures,” said Michael Matays, the CEO of Space Race and executive producer on Space Racers. “Though Space Racers is currently translated into more than 25 different languages and shown in 130 countries, partnering with a valued and successful television distribution and consumer products business such as UYoung is set to expand our audience tremendously. By delivering vibrant STEM programming to children in China, one of the world’s largest markets, we elevate our licensing program to a new level. We are excited to see Space Racers perform with the Chinese audience, both on TV and in consumer products.”
Clara Young, the VP of international business at UYoung, commented, “We are delighted to be representing Space Racers in China. We know that the series’ strong STEM education theme, stand-out characters and engaging storylines will resonate well with Chinese children and parents and we look forward to talking to our broadcast and consumer-products partners about this exciting series.