Wednesday, April 26, 2017
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Sesame Street Characters Join Literacy Platform


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Sesame Street characters have been added to WriteReader’s collaborative literacy platform, which uses storytelling to improve children’s reading and writing skills.

WriteReader users can now incorporate such Sesame Street characters as Elmo, Cookie Monster and Big Bird as they create their own multimedia books and publish them to the platform’s online library. The characters will also be featured in suggested activities and lesson plans focused on friendship and empathy, created in consultation with Sesame Workshop’s education team. This marks the first time that WriteReader is offering third-party content.

Babar Baig, CEO and co-founder of WriteReader, commented: “Parents and teachers have long known that children excel when they are interested in the subject matter and are active vs. passive learners. By providing the ability to express themselves with their favorite characters, WriteReader and Sesame Street have created a compelling experience to help strengthen their reading and writing through storytelling.”

Sesame Street and WriteReader are closely aligned in their missions to positively impact early literacy skills, making the company’s unique book-authoring platform a natural fit to feature our beloved characters,” added Jennifer A. Perry, VP and publisher at Sesame Workshop. “We’re excited to see Sesame Street content engage a growing number of young learners on WriteReader’s platform, helping them grow smarter, stronger and kinder.”



About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at jpadovano@worldscreen.com.

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